Two Voices. One Unstoppable Force.
Donna x DWAYNA was born from a simple but radical belief: that the most powerful stories deserve the most powerful platforms. We built this agency to make that happen.
The Story Behind the 'x'
The 'x' in Donna x DWAYNA isn't just a name — it's a philosophy. It represents the intersection of two distinct disciplines, two complementary visions, and two women who refused to do things the ordinary way.
Where Donna brings the precision of a seasoned PR strategist — the media relationships, the narrative architecture, the relentless pursuit of the right placement — DWAYNA brings the creative fire. The activations that stop people in their tracks. The events that become memories. The image work that makes a leader look exactly as powerful as they are.
Together, they don't just tell your story. They build the stage, light it perfectly, and make sure the world is watching when you step into it.
Donna
PR Strategist & Media Relations Expert
Donna
PR Strategist & Media Relations Expert
Donna has spent over a decade at the intersection of storytelling and strategy. She began her career in traditional PR, cutting her teeth at agencies where she learned that the difference between a story that lands and one that disappears is almost always in the pitch — the precision of the angle, the timing of the outreach, the depth of the relationship.
She has secured placements in national publications, guided first-time authors through the chaos of book launches, and helped mission-driven organizations find their voice in crowded media landscapes. Her clients don't just get coverage — they get positioned as the authorities they already are.
DWAYNA
Creative Director & Brand Experience Architect
DWAYNA sees the world in experiences. Long before she formalized her work in brand activations and creative direction, she was the person in the room who could look at a vision and immediately see how to make it visceral — how to translate an idea into something people could feel, remember, and talk about.
She has produced landmark events, built brand activation campaigns that turned audiences into advocates, and worked with leaders to align their visual presence with the full power of who they are. Her work doesn't just look good — it moves people.
DWAYNA
Creative Director & Brand Experience Architect
The Principles We Work By
Story First
Every strategy, every activation, every pitch starts with your story. We don't apply templates — we listen until we understand what makes you irreplaceable, then we build from there.
Precision Over Volume
We don't chase every outlet or fill every calendar slot. We pursue the right placements, the right partners, and the right moments — because quality visibility outlasts quantity every time.
Collaboration as Power
The 'x' isn't just our name — it's our operating principle. We believe the best outcomes come from genuine partnership: between us, and between us and you.
Excellence Without Apology
We hold our work to an uncompromising standard. Not because perfection is the goal, but because your story deserves nothing less than our absolute best.
Built for the Bold
Authors, mission-led organizations, and event brands come to Donna x DWAYNA because they're done being invisible. They have something real to say — a book that needed to exist, a mission that deserves a movement, an event that should be legendary — and they need partners who match their ambition.
For Authors
You wrote the book. Now it's time to own the room. We handle the media strategy, the brand positioning, and the image work so you can focus on what you do best — writing and connecting with your readers.
For Mission-Led Organizations
Your mission is too important to be a best-kept secret. We amplify your voice, build your credibility, and make sure the communities you serve know exactly who you are and why you matter.
For Events
Great events don't just happen — they're built. We bring the PR, the production expertise, and the creative vision to make your event the one people are still talking about next year.
Ready to Work Together?
If you're building something that deserves the spotlight, we want to hear about it. Let's talk about where you are, where you're going, and how we can help you get there.